pfizer: nurtec odt

Helped launch Nurtec ODT, Pfizer’s innovative and disruptive migraine medication, across the United States. Contributed to the development of an integrated 360° campaign spanning TV, radio, digital, website and CRM, including celebrity-led creative featuring Khloé Kardashian, Paris Hilton, Tori Spelling and Nicole Byer. Collaborated with key partners, including The New York Times, Spotify, the FDA and internal medical and legal teams, to deliver compelling, compliant creative.